Google URL Shortener
Google Giveth and Then Google Taketh Away
Google URL Shortener
Starting March 30, 2018, we will be turning down support for goo.gl URL shortener. From April 13, 2018 only existing users will be able to create short links on the goo.gl console. You will be able to view your analytics data and download your short link information in csv format for up to one year, until March 30, 2019, when we will discontinue goo.gl. Previously created links will continue to redirect to their intended destination. Please see this blog post for more details.
Transitioning Google URL Shortener to Firebase Dynamic Links
Friday, March 30, 2018
Posted by Michael Hermanto, Software Engineer, Firebase
We launched the Google URL Shortener back in 2009 as a way to help people more easily share links and measure traffic online. Since then, many popular URL shortening services have emerged and the ways people find content on the Internet have also changed dramatically, from primarily desktop webpages to apps, mobile devices, home assistants, and more.
To refocus our efforts, we’re turning down support for goo.gl over the coming weeks and replacing it with Firebase Dynamic Links (FDL). FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app. We’re excited to grow and improve the product going forward. While most features of goo.gl will eventually sunset, all existing links will continue to redirect to the intended destination.
Starting April 13, 2018, anonymous users and users who have never created short links before today will not be able to create new short links via the goo.gl console. If you are looking to create new short links, we recommend you check out popular services like Bitly and Ow.ly as an alternative.
If you have existing goo.gl short links, you can continue to use all features of goo.gl console for a period of one year, until March 30, 2019, when we will discontinue the console. You can manage all your short links and their analytics through the goo.gl console during this period.
After March 30, 2019, all links will continue to redirect to the intended destination. Your existing short links will not be migrated to the Firebase console, however, you will be able to export your link information from the goo.gl console.
Some alternatives to the Google URL Shortening Tool
The 9 Best URL Shorteners to Shorten Long Links
Automatically turn your long URLs into shorter, more shareable links
by Elise Moreau
Updated June 03, 2018
The 5 Best Alternatives to Google URL Shortener – Zapier
If you’ve ever relied on goo.gl to tighten up links for you, it’s time to start thinking about alternative URL shorteners. Google ended support for its Google URL Shortener at the end of March 2018 and is taking a year to fully phase out the tool.
URL shorteners make sharing written-out links more manageable. Say you want to provide a link on a business card, in an advertisement, or in an email format where hyperlinking isn’t ideal. A shortened URL takes up less space and keeps your text tidy. For example, using goo.gl, you can convert
to https://goo.gl/rVBBtP. It’s easier to read and easier for someone to copy and paste or type.
Some URL shorteners do little more than turn long links into short ones, while others let you customize the text of the new URLs, track click-through rates, and analyze other information about who’s clicking your links. Most URL shorteners have a free tier of service, but you often have to pay for added features, such as data and analysis. The five that made the cut for this list are easy to use and access, and each one stands out for one special reason, noted as “Best for” below.
URL shortening – Wikipedia
URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has a long URL. For example, the URL “http://example.com/assets/category_B/subcategory_C/Foo/” can be shortened to “https://example.com/Foo”, and the URL “http://example.com/about/index.html” can be shortened to “https://goo.gl/aO3Ssc”. Often the redirect domain name is shorter than the original one. A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink. In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times.
Other uses of URL shortening are to “beautify” a link, track clicks, or disguise the underlying address. Although disguising of the underlying address may be desired for legitimate business or personal reasons, it is open to abuse. Some URL shortening service providers have found themselves on spam blacklists, because of the use of their redirect services by sites trying to bypass those very same blacklists. Some websites prevent short, redirected URLs from being posted.
2 Registering a short URL
4 Expiry and time-limited services
7.3 Transnational law
7.4 Blocking and banning
7.6 Privacy and security
7.7 Additional layer of complexity
9 See also
11 External links
The 6 Best URL Shorteners and How to Choose The Right One
Top 5 URL Shorteners (And 3 Honorable Mentions) Adweek
List of URL Shorteners
URL Shortening Services List
The Ultimate List of The 11 Best URL Shortener Services
Best URL Shorteners to Use in 2018 – Tech Advisor
5 Reasons You Should Stop Shortening URLs – Forbes
Yael Grauer , CONTRIBUTOR
I write about technology, security, and online privacy.
A recent paper by Cornell Tech researcher Vitaly Shmatikov and independent researcher Martin Georgiev demonstrated that shortening URLs can have serious privacy consequences. Because shortened URLs are so short, they are vulnerable to brute-force scanning, meaning that attackers can guess multiple shortened URLs and read all of the working ones. The researchers looked at Microsoft MSFT +0.74%
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maps URLs shortened using bit.ly. They found that shortened URLs shared on a cloud service are effectively public. In the case of Microsoft OneDrive, they’re vulnerable to malware injection as well.
Topics Discussed in This Article
Many people won’tor shouldn’tclick on shortened URLs
People who do click through might feel betrayed.
You have less control over your URL if you use a URL shortening service.
There are many other ways to get analytics.
Bonus: Long URLs no longer take up more characters on Twitter
Top URL Shortener Sites You Should Use For Shrinking Long URL’s
Google is shuttering its URL shortening service, goo.gl – The Verge
The Beginner’s Guide to URL Shorteners – Buffer Blog
8 reasons why you should use URL shorteners
Topics Covered in This Post
#1 Everyone prefers clean and short links
#2 Whoa, free URL customization ahead!
#3 Monitor your effectiveness with clicks tracking
#4 Go beyond number of clicks and see your traffic behavior.
#5 Keep all your shortened links and insight in one place
#6 Cut marketing costs by cutting number of characters
#7 Your social previews and thumbnails are safe
#8 SEO? URL shorteners take care of that too
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